Uncategorized Let's Read Together

Web Content Marketing that Increases Sales

Content marketing is important for every business.  It’s not overly time consuming (your business is already creating content) and it builds trust in the marketplace.  More to the point, it’s a highly effective, scalable method of increasing sales through the online marketing channel. Here’s how to make content marketing work for your business… Keep visitors…

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Goodbye Aristotle. Hello Benet. And Why.

I had a crash course in trademark law over the past few weeks. Here’s what I learned: It’s not good to be in the ‘gray area’ of infringement (even unknowingly or accidentally) on a registered trademark. Failure to protect your brand can lead to receiving a cease and desist letter, which in turn can lead…

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Navigating the Internet Marketing Landscape

Small business owners know they should be “doing something” to grow their business on the world wide web.  This post provides a big picture snapshot, clarifying the mystery of online marketing.  So you already have a website?  Unfortunately, I can’t tell you that’s a good start.  In fact, depending on how bad the website is (more than 5 years old means it probably…

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Announcing Our New Website!

We are so excited to announce the long-awaited launch of Aristotle Development.com Aristotle Development, Inc. (formerly Sanna Lee Consulting) provides four core services: 1. web development 2. brand & identity 3. copy writing 4. internet marketing Our comprehensive service offering, allows us to precisely execute our client’s marketing objectives. Check out our new website and…

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