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Marketing Mental Health Services

How to Market Mental Health Services Companies providing outpatient or residential care to patients in need of treatment for addiction or mental health issues are expected to experience significant growth in 2014 and beyond, due to increased public awareness of treatment benefits and increased government funding due to the shifting political landscape. Marketing Strategy Increasing…

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Free Adwords

Free Google Adwords Get $100 in free business advertising!  If you don’t know how to advertise online – hire an internet marketing company to launch your first campaign.  This offer is only good until the end of September.  Sign up right now! Each time a prospective customer clicks on a Google Adword – they go…

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Web Content Marketing that Increases Sales

Content marketing is important for every business.  It’s not overly time consuming (your business is already creating content) and it builds trust in the marketplace.  More to the point, it’s a highly effective, scalable method of increasing sales through the online marketing channel. Here’s how to make content marketing work for your business… Keep visitors…

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Goodbye Aristotle. Hello Benet. And Why.

I had a crash course in trademark law over the past few weeks. Here’s what I learned: It’s not good to be in the ‘gray area’ of infringement (even unknowingly or accidentally) on a registered trademark. Failure to protect your brand can lead to receiving a cease and desist letter, which in turn can lead…

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How to Advertise Online

How to Advertise Online Using Pay Per Click With 89% of US consumers using search engines to make purchase decisions, it’s difficult to ignore the business opportunity offered by search advertising.  Unlike Search Engine Optimization (SEO), Pay Per Click (PPC) can instantly place your website in the top 5 search results on the major search engines:…

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